Ormrod, Robert P.; Henneberg, Stephan C. M.; O'Shaughnessy, Nicholas J. 2013. Political Marketing. Theory and Concepts. Los Angeles, London, New Dehli, Singapore, Washington DC: SAGE Publications Inc. 224 pages.
1. Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research Rıdvan Kocaman, Melih Coşgun Journal of Political Marketing vol: 25, issue: 1, first page: 18, year: 2026 https://doi.org/10.1080/15377857.2024.2374253
